Money

     I have a problem. I don’t know what to think about money.

     On one hand, I believe that it is not necessary. There are many accounts of this, so I won’t go into detail. My basic hypothesis is something like this: The good that people can do for each other is incalculable in terms of economics. For example, a baker can make bread. He can either sell the bread for $2 a loaf, or he can give it to someone who is starving. For the person who is starving, the bread is worth infinitely more than $2. And the baker makes more than one loaf of bread per batch. Therefore, the baker regularly creates an infinite supply of value.

     If basic needs can be met this way, our wants can be met through time expense or bartering. We want what we can’t have. What we can’t have is that which is outside of our expertise to acquire. What we are paying for when we pay for a service is time – time spent learning, time spent executing said skill, time spent building or crafting. In this equation, time is almost literally equivalent to money. In an ideal world, bartering would work perfectly.

     Of course, I’m a dreamer. This shit doesn’t work. Just ask Communism. The root problem is that our needs and our wants are not entirely separable, as sad as that is to me, and those who won’t give up their wants for others needs jeopardize the entire system. But, as a dreamer, I would like to see the world progress toward the ideal. Someday, maybe, we can figure out how to get rid of this money business.

     On the other hand, if I am to follow the herd and begin to acquire currency, then I have to have justification for it. I have to have things that I want to spend money on, and this is primarily the reason that I’m awake and writing right now. What do I want money for? This is a basic question, but it conflicts with my other view that money isn’t necessary whatsoever. If I go with my usual answers, I will have to ignore that belief, which is a source of dissonance for me.

     Let’s do it anyway. What do I want money for?

  • My debts and my family members’ debts.
  • Basic needs
  • Food – because the appreciation of food is its own aesthetic
  • Creative ventures – cool, funny, or weird ideas I want to make reality and share with others
  • Among creative ventures we might as well place businesses and art.
  • Art – experiences that I appreciate.
  • Gifts – things or experiences that make people happy.

     A lot of those are almost interchangeable. Basically, in order of importance: basic needs, debt, and Art, though the latter two are arguable. Philosophically, I would prefer Art take precedence, but realistically, debt and repayment is more important to me. I can’t conscientiously ignore my debt to someone and continue on as if that extension of their faith meant nothing to me.

     On a side note, I like the definition of Art as an experience that is appreciated. With that definition, it makes a gift the natural expression of Art and Love, which, according to the Buddhist definition I subscribe to, is wanting others to be happy.

     That said, I estimate basic needs once I’m fully operational to be:

  • Rent (or equivalent): around $800 per month.
  • Food: Around $50 a month.
  • Water: Roughly $15 a month.
  • Annual total: $10,380

     Hypothetical debts for my entire family are probably…nearly incalculable. However, let’s just count my siblings. I’m going to assume $50,000 debts for college for all of them, excluding myself, because I will be at around $14,000 when I graduate. $164,000 for myself and all my siblings. And let’s say theoretically that my parents maxed out a business banking account for loans at $500,000. So, all in all, debts number around $664,000.

     In order to meet basic needs and debt, I would have to pull in $674,380 in a single year, or $2593.76923 per day, or $324.221154 an hour, assuming 8 hour work days and 260 work days in a year.

     I wonder how I could do that. Then again, assuming that all four of my siblings tackle it, it would be significantly easier. We’d only have to be fully employed at roughly $80 an hour.

     Anyway, once that debt is gone, I guess the rest of life begins.

     Suddenly, I am having doubts about my earlier prioritization.

Fall 2010 – Week 1

     Week 1 of school has been remarkably difficult. Not for the reasons you would suspect, because it has nothing to do with academics. Life has been difficult because I’ve made it difficult. I’ve taken out the fluff and reduced it, I’ve boiled out the impurities and I’ve reduced it, I’ve hammered out all the air pockets and I’ve reduced it.

     So here I am and here I stand, just one man on a grandslam tour of freedom.

     Basically, I’m struggling with things at a survival level, such as food and places to sleep. I think I’m on the verge of solving them semi-permanently, until the seasons change at least. And then that’s a whole ‘nother level. I need boots and gear…my my. But Fall should be pretty nice.

     That said..I still have operational processes to carry out, such as sales for MoR Marketing, School, and my various profit initiatives. Because I need to start making a profit for this all to work out. Tuition is due in exactly four weeks.

     There’s also fun. Dance is fun. Exercise is fun. Friends are fun. But I would even go so far as to say that they’re more important than anything else.

     I feel caught between worlds. There is the drifter, the nomad. The car warrior. Then there is the wild child. Lost to the woods and loving it. The businessman. The entrepreneur. The Artist. Practicing the one art of dance, music, and motion.

     Nowhere in here does school fit. But then again, all of these need a place to sleep and some food. And preferably soon, on both counts.

     My shoes need to come off.

     LATER!

Marketing With Social Media is Completely Different…Not.


     This is something I wrote up to clear my head before attempting to develop a social media strategy for my internship at MōR Marketing.

     Twitter, Facebook, LinkedIn, reddit, YouTube…what do these have in common? They’re Social Media, and pundits say they have changed the rules entirely.

     Gary Vaynerchuk grew his business from the $5 million venture his father had founded to the $50 million name brand it is today using a combination of easily shared videos and a constant social media presence.

     Eight months ago, Dell announced that they’d made $6.5 million in sales from their twitter account, @DellOutlet.  Dell has a following of 1.5 million on Twitter alone, not counting its other social media ventures.

     This summer, I used Twitter, LinkedIn, and Facebook to connect with entrepreneurs in Urbana, Chicago, and Los Angeles to arrange informational interviews.  What I learned during those meetings may not have had cash value, but what I learned was priceless.  Without social media, I may have never had a chance to talk to them, Dell would have missed out on a sizeable profit, and none of us would have ever heard of Gary Vaynerchuk.  Like I said, everything is different with social media.

     Or is it?

     Let’s take a look.  Social media allows people to connect more quickly, to specific people, in an authentic manner.

QUICK

     OKCupid is a dating site mostly run by Harvard trained mathematicians; stats geeks whose sole job is to improve the matchmaking capabilities of their website.  Members can view photos, search for potential mates and sort by personality, and message as many other members as their hearts desire.  Members can very quickly assess what kind of person they’re looking at through their photos, profile, and personality matching questions.  The best part? There’s no entry to getting an account because it’s free.

SPECIFIC

     Google revolutionized search, but today, search is taken for granted – every website worth its salt has search and filters to narrow down specifically to your interests.  Twitter is known for its usefulness as a publishing platform, but its secondary, less obvious function, is that it is a handy site to search for interesting topics and for the people who are talking about them.  If you want to know the latest news in any subject, there is almost certainly someone talking about it on twitter.

AUTHENTIC

     Shaquille O’Neal goes by the moniker @THE_REAL_SHAQ on Twitter, and is followed by over 3 million people.  What’s more remarkable is that he actively engages with the twitter community.  In public he has been known to update his twitter and call for members to “show themselves” when he “senses the twitterdom nearby.” In one case, he met up with two fans who updated their twitter upon seeing him in a restaurant.  In another, he gave out free basketball game tickets to the first twitter users to physically touch him.  With so many conversations going on with so many people, it is impossible to be anything but authentic.

     But more than just having to be authentic, social media allows people to be authentic effortlessly, to respond to individuals, and to build trust.  And that’s what it all comes down to.

     Not social media.  Business.

IT’S ALL ABOUT TRUST

     We trust Ford to build tough, quality vehicles.  We trust Apple to build the most detail oriented devices in the world.  We trust Google to organize the world’s information.  That’s why we buy Ford, that’s why we buy Apple, and that’s why Google is the number one search engine in the world.

     When it comes down to it, social media doesn’t change business all that much. What it does, and does very well, is help find who is worthy of our trust quickly, specifically, and authentically.

Missed a Day

I for the life of me can’t remember what I did on Monday.

OHHH, my recall was probably affected by staying up until the wee hours. As I recall…I fell asleep on the couch and then relocated to the bed. When I woke up, I thought it was 1:24pm. Then I took a shower, got out and started making some rice and drunk soup. Drunk soup means that I boil some mixed vegetables in chicken broth and then add frozen tilapia. It is actually pretty good.

Anyway, I got back to my room at some point and realized that it was 1:24pm…after I had done all that shit. So my sense of time was out of whack the entire day. Probably why I lost that day in my memory. I think I continued to sleep a lot as well. Ate more drunk soup with rice for dinner.

WAIT NO…I had work that day. I made drunk soup just in time to leave for work. What the hell happened between 1:24pm and 6:30pm? I remember getting the text reminder for work and then rushing to make a peanut butter and jelly sandwich for a makeshift dinner. I spent that shift…doing…nothing…wait…I think I worked on my paper. I also remember completing all my work tasks.

Losing time is strange.

WHATEVER. Anyway, Tuesday. This morning, I woke up and bummed around on the internet as usual. WAIT LIES. The night before, I had made a bet with Leslie regarding performance on Tuesday’s final exam for EALC 250. It was exam plus a time bonus, where every five minutes is a bonus point and the winner decides the next challenge. So I set my alarm for pretty early in the morning (6:30am) and actually got out of bed at 6:50am. Last night I had set aside some water as a stopgap solution for cleaning the fish tank that Tennyson, my Betta, lived in, so I poured that water into the tank, fed him, and gathered a bunch of reading material and went to ISR to study. I sat next to Yaebeen. That girl is always in the computer labs.

After burning through all of the slides and some of the readings, I decided to stop studying and go back to get some lunch. Little did I know that I would receive a fateful phone call around 11:45pm. Yeah, actually, a grocery store Gas Station called about my application. So I passed the first phone interview which took 22 minutes, bringing me to 12:07, and agreed to go to an interview in 23 minutes at 12:30. I jumped into some business clothes and drove off, catching sight of Megan and Kat. I sped, getting there with 3 minutes to spare, which brought me to customer service asking for Brandon H. exactly at 12:30. I was rather proud of this. I passed the second interview and was scheduled for the third, final interview at 2pm Friday. I am not proud to admit that I slightly embellished my interview stories, but they are for the most part true.

After handily dispatching two interviews, I went back to my apartment, changed, and left for my exam at 1:15pm. I got there exactly at 1:30pm and crushed it mercilessly. I was out by 2:19pm. One guy had beaten me to the punch. I made myself feel better by convincing myself that he was probably a moron. As I left the exam, Leslie mouthed “Fuck you!” at me. I had gotten myself 26 bonus points for our little competition, one per five minutes before the deadline. This would push me from a 75% to a 101%, so I was fairly happy with my performance. I’m pretty sure I beat her, though, which means I need to think about the next challenge.

Anyway, after all of this productivity, I wasted my time until 5:30, when I went to meet up with Jason at ISR and play guitar and sing to random people. It ended up being just a jam with the two of us, though we had some good group dynamics with Lucy, Jen, and Stephanie.

I had told Rose that I would study Chinese with her at 7pm, so I went to the Wardall lounge and essentially passed out. I continued failing to study Chinese until this very moment. Mike came, Josh came and went, Susanto, Janice, Conny, other Conny (who baked cookies and biscuits…oh, so tasty), Marcus, Ran, and Andrew. These are not in chronological order. Mike and I took an hour long break to play ping pong with my net and his ping pong balls. Then we got back and I started to write this.

Study fail. Time to go back and take a shower.

UIUC AAA Fashion Show

It’s been a few days since the AAA Fashion show ruined my life. My life has been somewhat in a disarray.

I bought $263.99 worth of merchandise for the show with the intention of returning it. Then my credit card information was stolen and my account shut down. During the week leading up to Fashion Show, I was basically either in practice or asleep. I uncharacteristically spent a great deal of money on going out to eat, clothes, and liquor, and it’s biting me in the ass.

School has suffered, but that’s always the first casualty.

I learned a lot, though. I learned that people coming together for something is almost, by itself, a worthy cause. I learned that I am not alone in my independence. I learned that meeting new people is something I still enjoy. I learned that I learn very, very fast.

But not fast enough. In terms of dance, I learn quickly, but there are glaring mistakes. I don’t get the timing correct. I can’t learn as quickly as I needed to. There are things I could have done to improve my learning speed that I didn’t have the time, energy, or motivation to do, like running choreographies in my head.

Again, I got myself into something way over my head unintentionally. Twelve choreographies in a month was too big of a task. I guess that is my lot in life – to try and fail. But then, we fail until we succeed, and then we pick something else to fail at, yeah? I just haven’t stuck at anything long enough to succeed…

Ah well. Applying for Head Coord for next year. Updates to come!

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