Money

     I have a problem. I don’t know what to think about money.

     On one hand, I believe that it is not necessary. There are many accounts of this, so I won’t go into detail. My basic hypothesis is something like this: The good that people can do for each other is incalculable in terms of economics. For example, a baker can make bread. He can either sell the bread for $2 a loaf, or he can give it to someone who is starving. For the person who is starving, the bread is worth infinitely more than $2. And the baker makes more than one loaf of bread per batch. Therefore, the baker regularly creates an infinite supply of value.

     If basic needs can be met this way, our wants can be met through time expense or bartering. We want what we can’t have. What we can’t have is that which is outside of our expertise to acquire. What we are paying for when we pay for a service is time – time spent learning, time spent executing said skill, time spent building or crafting. In this equation, time is almost literally equivalent to money. In an ideal world, bartering would work perfectly.

     Of course, I’m a dreamer. This shit doesn’t work. Just ask Communism. The root problem is that our needs and our wants are not entirely separable, as sad as that is to me, and those who won’t give up their wants for others needs jeopardize the entire system. But, as a dreamer, I would like to see the world progress toward the ideal. Someday, maybe, we can figure out how to get rid of this money business.

     On the other hand, if I am to follow the herd and begin to acquire currency, then I have to have justification for it. I have to have things that I want to spend money on, and this is primarily the reason that I’m awake and writing right now. What do I want money for? This is a basic question, but it conflicts with my other view that money isn’t necessary whatsoever. If I go with my usual answers, I will have to ignore that belief, which is a source of dissonance for me.

     Let’s do it anyway. What do I want money for?

  • My debts and my family members’ debts.
  • Basic needs
  • Food – because the appreciation of food is its own aesthetic
  • Creative ventures – cool, funny, or weird ideas I want to make reality and share with others
  • Among creative ventures we might as well place businesses and art.
  • Art – experiences that I appreciate.
  • Gifts – things or experiences that make people happy.

     A lot of those are almost interchangeable. Basically, in order of importance: basic needs, debt, and Art, though the latter two are arguable. Philosophically, I would prefer Art take precedence, but realistically, debt and repayment is more important to me. I can’t conscientiously ignore my debt to someone and continue on as if that extension of their faith meant nothing to me.

     On a side note, I like the definition of Art as an experience that is appreciated. With that definition, it makes a gift the natural expression of Art and Love, which, according to the Buddhist definition I subscribe to, is wanting others to be happy.

     That said, I estimate basic needs once I’m fully operational to be:

  • Rent (or equivalent): around $800 per month.
  • Food: Around $50 a month.
  • Water: Roughly $15 a month.
  • Annual total: $10,380

     Hypothetical debts for my entire family are probably…nearly incalculable. However, let’s just count my siblings. I’m going to assume $50,000 debts for college for all of them, excluding myself, because I will be at around $14,000 when I graduate. $164,000 for myself and all my siblings. And let’s say theoretically that my parents maxed out a business banking account for loans at $500,000. So, all in all, debts number around $664,000.

     In order to meet basic needs and debt, I would have to pull in $674,380 in a single year, or $2593.76923 per day, or $324.221154 an hour, assuming 8 hour work days and 260 work days in a year.

     I wonder how I could do that. Then again, assuming that all four of my siblings tackle it, it would be significantly easier. We’d only have to be fully employed at roughly $80 an hour.

     Anyway, once that debt is gone, I guess the rest of life begins.

     Suddenly, I am having doubts about my earlier prioritization.

Top 25 Majors at UIUC by Enrollment

     I recently found out about the Division of Management Information after calling the admissions office and decided to hunt around and see what kind of data I could pull up. As it turns out, you can grab the enrollment numbers by major quite handily, which is what I was looking for. Just for fun, here are the top 25 majors at the University of Illinois Urbana Champaign for Spring 2010, graduate and undergraduate combined:

RANK	Code		Major				# Enrolled
1	NONE		Undeclared 	  		2574
2	BSLAS 		Psychology 	  		1210
3	BSLAS 		MCB			 	901
4	BS 		Electrical Engineering 		890
5	BS 		Accountancy 	  		843
6	BALAS 		Political Science 	  	792
7	NONE 		Curric Unassigned 	  	781
8	BS	 	Civil Engineering 	  	724
9	BS 		Mechanical Engineering 	  	705
10	BS 		Computer Science 	  	659
11	JD 		Law 	  			602
12	BALAS 		Communication 		  	587
13	BALAS 		Economics 	  		586
14	NONE 		Biology 	 		584
15	BALAS 		English 	 		582
16	BS 		Kinesiology 	  		520
17	BS 		Architectural Studies 	  	513
18	BS 		Finance 	  		505
19	BS 		Advertising 	  		499
20	DVM 		Veterinary Medicine 		453
21	BS 		Computer Engineering 	  	429
22	BS 		General Engineering 	 	428
23	BS 		Chemical Engineering 	 	415
24	BALAS 		History 	  		401
25	BALAS 		Sociology 	  		385

     I was somehow surprised by the fact that the highest number of students are undecided, and the #7 spot is taken up by “Curric Unassigned” which I assume is similar. Combine those and you have about 1/10th of the undergraduate student body deciding what they want to do.

     Also out of the blue in #11 is Law (JD). I didn’t know we had so many law students. Combined with Veterinary Sciences (DVM), about 1,000 enrolled students out of the top 25 majors are graduate students. Seeing as those 25 majors are comprised of 17,568 students, or a little under half of the entire enrolled population (40,038 students, grad and undergrad), that’s a pretty small fraction of the whole, but more than 1/10th of the graduate student population (9325).

     Here’s the data so you can poke around with the numbers yourself.

     And look, it’s just in time for Welcome Week!

     Have a good one, guys

Marketing With Social Media is Completely Different…Not.


     This is something I wrote up to clear my head before attempting to develop a social media strategy for my internship at MōR Marketing.

     Twitter, Facebook, LinkedIn, reddit, YouTube…what do these have in common? They’re Social Media, and pundits say they have changed the rules entirely.

     Gary Vaynerchuk grew his business from the $5 million venture his father had founded to the $50 million name brand it is today using a combination of easily shared videos and a constant social media presence.

     Eight months ago, Dell announced that they’d made $6.5 million in sales from their twitter account, @DellOutlet.  Dell has a following of 1.5 million on Twitter alone, not counting its other social media ventures.

     This summer, I used Twitter, LinkedIn, and Facebook to connect with entrepreneurs in Urbana, Chicago, and Los Angeles to arrange informational interviews.  What I learned during those meetings may not have had cash value, but what I learned was priceless.  Without social media, I may have never had a chance to talk to them, Dell would have missed out on a sizeable profit, and none of us would have ever heard of Gary Vaynerchuk.  Like I said, everything is different with social media.

     Or is it?

     Let’s take a look.  Social media allows people to connect more quickly, to specific people, in an authentic manner.

QUICK

     OKCupid is a dating site mostly run by Harvard trained mathematicians; stats geeks whose sole job is to improve the matchmaking capabilities of their website.  Members can view photos, search for potential mates and sort by personality, and message as many other members as their hearts desire.  Members can very quickly assess what kind of person they’re looking at through their photos, profile, and personality matching questions.  The best part? There’s no entry to getting an account because it’s free.

SPECIFIC

     Google revolutionized search, but today, search is taken for granted – every website worth its salt has search and filters to narrow down specifically to your interests.  Twitter is known for its usefulness as a publishing platform, but its secondary, less obvious function, is that it is a handy site to search for interesting topics and for the people who are talking about them.  If you want to know the latest news in any subject, there is almost certainly someone talking about it on twitter.

AUTHENTIC

     Shaquille O’Neal goes by the moniker @THE_REAL_SHAQ on Twitter, and is followed by over 3 million people.  What’s more remarkable is that he actively engages with the twitter community.  In public he has been known to update his twitter and call for members to “show themselves” when he “senses the twitterdom nearby.” In one case, he met up with two fans who updated their twitter upon seeing him in a restaurant.  In another, he gave out free basketball game tickets to the first twitter users to physically touch him.  With so many conversations going on with so many people, it is impossible to be anything but authentic.

     But more than just having to be authentic, social media allows people to be authentic effortlessly, to respond to individuals, and to build trust.  And that’s what it all comes down to.

     Not social media.  Business.

IT’S ALL ABOUT TRUST

     We trust Ford to build tough, quality vehicles.  We trust Apple to build the most detail oriented devices in the world.  We trust Google to organize the world’s information.  That’s why we buy Ford, that’s why we buy Apple, and that’s why Google is the number one search engine in the world.

     When it comes down to it, social media doesn’t change business all that much. What it does, and does very well, is help find who is worthy of our trust quickly, specifically, and authentically.